Success At The Fourth-Annual Global Business Summit

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Chambers network with one another while enjoying breakfast from the Crowne Plaza Princeton Conference Center

The morning of September 7 was filled with handshakes, enthusiastic conversation and open ears as members of both the Middlesex County Regional Chamber of Commerce and Princeton Regional Chamber of Commerce, exhibitors and sponsors networked at the Crowne Plaza Princeton Conference Center in Princeton.

Not only was there some high-grade networking at this mutual event, there was also regional and international business connections being made. There was plenty of opportunity for members to meet and interact with specific country business experts from Japan, India and Canada.

By far, this was the largest Global Business event in central New Jersey!

Two high-profile keynote speakers caught the eyes and ears of attendees: Melanie Willoughby, Executive Director of the New Jersey Business Action Center (BAC), and David Weild IV, "Father" of the JOBS Act and Founder & CEO, Weild & Co. Inc.

Willoughby and Weild discussed pressing topics, such as the challenges in global markets and ways in which to enter the highly-competitive, international marketplace.

"It will be much more of an advantage for more companies in the United States to go international," Weild said. "America has an advantage because it is incredibly diverse. I believe there are 200 languages spoken here in the U.S. and that helps enormously in the business field."
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David Weild presenting a powerpoint to both chambers on challenges in the global market.

Willoughby highlighted many of the beneficial services of the New Jersey Business Action Center.

"We get more than 500 calls from small businesses for assistance," Willoughby said. "My goal is to always get back to you within 24 hours; we're all about customer service. Companies need to know we are here to help grow businesses and our economy. In the end, it helps everyone."

Eduard Ekel, Regional Export Finance Manager at the U.S. Small Business Administration's Office of International Trade, and Wesley Mathews, Vice President of International Trade and Investment for the New Jersey Economic Development Authority, also discussed the value of chambers to help businesses succeed in New Jersey.

Lina Llona, President & CEO of the Middlesex County Regional Chamber of Commerce, was thrilled with the outcome.

"It takes a village to put on an event like this, especially with two chambers." Llona said. "But the outcome is well worth it and the opportunity it brings for our members is priceless."
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Melanie Willoughby talks to audience about NJ Business Action Center and how they can benefit companies in the long run
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